SAN FRANCISCO — Substack Inc. today announced that two deeply admired Indigenous-focused publications are joining forces to become a leading worldwide media conglomerate.

The multi-million dollar venture will be a Native-owned, cross-platform Indigenous news, entertainment and commentary-focused print, digital and streaming community-driven media service.

“The synergy opportunities involving the massively popular Indigenous Wire and Indianz.com brands are obvious,” said Chris Best, co-founder and CEO of Substack. "These Turtle Island-based publications are more than ready to take on a global audience, and we are prepared to technologically help them do just that.”

The new venture is to be tentatively called Indian Country Sun News Online Today, abbreviated ICSNOT, and it will be hosted on the Substack technology platform.

Executive Editor will be Rob Capriccioso, a Sault Tribe citizen and founder and editor of Indigenous Wire and a Halloween decoration enthusiast.

Editorial Executive will be Acee Agoyo, an Ohkay Owingeh citizen and founder and editor of Indianz.com and a noted outer of Pretendians.

95 staffers will be initially hired in editorial positions to begin publishing the joint venture by May 1, 2022.

Content will not be regularly cribbed from the Associated Press, a majority of stories will not be about the publication itself, the newsroom will not mislead its audience into thinking it is “Indigenous led” while non-transparently hiding corporate control by controversial wealthy non-Natives, and real journalism will be highlighted, as opposed to constant celebratory advocacy. Never-ending fundraising appeals will be kept abundantly in check.

“We look forward to using the month of April to build up capacity,” Capriccioso said. “Starting recruitment on April 1 for a global Indigenous media empire seems like the appropriate thing to do.”

“April 1 is a meaningful day to Indian Country,” added Agoyo. “We’re no fools. This relationship is going to be amazing. Like eagle and condor, we join forces.”

Stay tuned to this space for more information to come.

Disclaimer: Substack makes it simple for an independent writer to start an email newsletter that makes money from subscriptions, and this post is an April Fools’ Day joke. Indian humor for everyone! Mentions of Indianz.com and its editor are purely satirical in nature. Still, why not reserve a special April 1 discounted Indigenous Wire subscription today, especially if you’ve been freeloading? Deal ends tonight. No joke.

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